Post by account_disabled on Jan 23, 2024 4:45:58 GMT
How to write the perfect ad is often asked on various blogs. I haven't made a compilation of articles in a long time, but recently I was sent a great article in private messages, which gave me the idea to make a compilation of useful things on this topic. When I first started learning, I found a couple of articles on how to write ads in AIDA and 4U format . They helped me a lot. I liked the 4U principle better, as it gives more specifics and looks more clear. But 4U is not the only one. In working with Google Ads, there are many different techniques in writing ads. One of the articles greatly influenced the approach I use to this day in advertising. It was published a long time ago, but it does not lose its relevance even now: We all strive for the ideal. And is there an ideal contextual ad? It describes the main approaches in creating an announcement and filling it with meaning. You can also take a lot of useful chips from this article .
Do not pay attention to the fact that this is about Yandex. For C Level Executive List Google, these techniques also work. In the instructions for setting up text ads, they always say that you need to write a CTA ( Call to Action ) and emphasize that it is very effective. But no one gives a link to the research. The guys at E-Promo did their research on the effectiveness of ads. The article based on this turned out to be good and with numbers: In addition to this publication, I also found an excellent study from Wordstream , which also talks about the effectiveness of various ad elements based on real account statistics. The article is not the latest, but you can glean interesting points for yourself. And the most important thing. Regardless of all the previous research, it is worth remembering that the ads that are effective for your account are effective .
That is, you need to try on a good ad or approach by testing it on your project and compare it with yourself. From the editorial office. We recommend subscribing to the Telegram channel "Google Ads with Poddubny" . There are many author's findings and ideas on Google Ads and Google Analytics. And don't miss Oleg 's other articles : "Advertising doesn't work and the site is not the problem here" "Minus words were, are and will always be relevant" "We managed to find few keywords. What shall I do?" "How does the effectiveness of a product campaign depend on the quality of product delivery" "When to start optimizing your Google Ads account after launch?" "Types of search queries and their grouping in advertising campaigns" "Product campaigns for stores or how to launch the new AdWords" "Adwords 2.0
Do not pay attention to the fact that this is about Yandex. For C Level Executive List Google, these techniques also work. In the instructions for setting up text ads, they always say that you need to write a CTA ( Call to Action ) and emphasize that it is very effective. But no one gives a link to the research. The guys at E-Promo did their research on the effectiveness of ads. The article based on this turned out to be good and with numbers: In addition to this publication, I also found an excellent study from Wordstream , which also talks about the effectiveness of various ad elements based on real account statistics. The article is not the latest, but you can glean interesting points for yourself. And the most important thing. Regardless of all the previous research, it is worth remembering that the ads that are effective for your account are effective .
That is, you need to try on a good ad or approach by testing it on your project and compare it with yourself. From the editorial office. We recommend subscribing to the Telegram channel "Google Ads with Poddubny" . There are many author's findings and ideas on Google Ads and Google Analytics. And don't miss Oleg 's other articles : "Advertising doesn't work and the site is not the problem here" "Minus words were, are and will always be relevant" "We managed to find few keywords. What shall I do?" "How does the effectiveness of a product campaign depend on the quality of product delivery" "When to start optimizing your Google Ads account after launch?" "Types of search queries and their grouping in advertising campaigns" "Product campaigns for stores or how to launch the new AdWords" "Adwords 2.0