Post by account_disabled on Mar 9, 2024 11:01:58 GMT
The Metaverse digitally reproduces what we do and experience in our physical world. Its potential seems infinite, precisely because of its ability to unite business and consumers in a new way of meeting , made up of immersive experiences, sharing and cooperation. To understand the scope and potential of the Metaverse phenomenon, it may be useful to give some examples. 1. In May 2021, Gucci opens the Gucci Garden on Roblox , a virtual space that allowed players to explore a series of themed rooms where a limited edition of virtual bags sold to player avatars for $4,115 was launched , 21% more than the retail value . 2. In the Metaverse you can purchase lots, the average cost of which is 15,000 dollars and many celebrities, including Snoop Dogg, have already purchased their own virtual lot.
To get an adjacent one, one user spent $450,000. 3. There is a Brazil Phone Number world of real estate companies in the Metaverse, where sales in January reached $85 million. In general, there are various brands that are preparing to build and embrace the digital future, considering the Metaverse an opportunity for business evolution and a tool for brand expansion . The state of the art in Italy The Metaverse is proposed as the next technological challenge, along the lines of what happened with the internet of the Nineties . In the coming years, it will disrupt the value creation chain of brands and even the way people socialize, collaborate and live. But what do Italians think and what are the aspects that a company that wants to invest in the Metaverse should focus on? Various market research studies have already been conducted on the topic, such as that of Gartner for example, from which a country emerges in a rather consistent manner where 50% of the population has strong distrust towards the Metaverse and two thirds evaluate human connection as .
Another interesting data in this regard is that relating to the composition of the early adopter target. Erroneously identified with the younger segments of the population, they are also massively present in the over 55 segment, mainly due to their greater economic availability. Early adopters are the most enthusiastic and therefore represent the initial cluster that companies should focus on to enter this new business area. 4 keywords for customer engagement in the Metaverse The 4 fundamental keywords for customer engagement in the Metaverse: Personalization, users want their experiences to be personalized to their wants and needs. Segmentation, it is important to clearly identify the target to hit. Transparency, we need to work in the area of ​​reassurance to create trust and overcome skepticism. Trust, we need to work on the Metaverse infrastructure and marketing.
To get an adjacent one, one user spent $450,000. 3. There is a Brazil Phone Number world of real estate companies in the Metaverse, where sales in January reached $85 million. In general, there are various brands that are preparing to build and embrace the digital future, considering the Metaverse an opportunity for business evolution and a tool for brand expansion . The state of the art in Italy The Metaverse is proposed as the next technological challenge, along the lines of what happened with the internet of the Nineties . In the coming years, it will disrupt the value creation chain of brands and even the way people socialize, collaborate and live. But what do Italians think and what are the aspects that a company that wants to invest in the Metaverse should focus on? Various market research studies have already been conducted on the topic, such as that of Gartner for example, from which a country emerges in a rather consistent manner where 50% of the population has strong distrust towards the Metaverse and two thirds evaluate human connection as .
Another interesting data in this regard is that relating to the composition of the early adopter target. Erroneously identified with the younger segments of the population, they are also massively present in the over 55 segment, mainly due to their greater economic availability. Early adopters are the most enthusiastic and therefore represent the initial cluster that companies should focus on to enter this new business area. 4 keywords for customer engagement in the Metaverse The 4 fundamental keywords for customer engagement in the Metaverse: Personalization, users want their experiences to be personalized to their wants and needs. Segmentation, it is important to clearly identify the target to hit. Transparency, we need to work in the area of ​​reassurance to create trust and overcome skepticism. Trust, we need to work on the Metaverse infrastructure and marketing.