Post by account_disabled on Dec 24, 2023 9:41:26 GMT
COVID-19 has led to the economic collapse of many sectors and businesses; although a lucky few, such as the entertainment industry, have experienced unprecedented growth. Fnac , a leading company in this type of products, has launched a compilation report on the main changes and consumer trends that have set the course in recent months, one year after the pandemic. Among the issues he has addressed are interest in gaming, sales of technological products or the adaptation of culture to the digital world. Marcos Ruão, general director of Fnac Spain, takes stock of this atypical year: “Fnac has been an omnichannel company for more than 20 years. The pandemic has confirmed our One Channel model, a strategy that has allowed us to react quickly to the most adverse conditions. Despite having been one of the countries with the most restrictions and where physical stores have remained closed the longest, we have been able to adapt to the circumstances.
Our online channels in both Spain and Portugal recorded very strong sales growth, almost doubling the 2020 figure , and Click&Collect, one of our most demanded omnichannel flows, has experienced an order Phone Number List growth of +50% in the second half of the year. of the year". How do we buy? According to Fnac data, the pandemic has driven more digital and omnichannel consumption . During the confinement period (March 14 to May 15), Fnac.es registered an increase of 60% in its online database . Furthermore, in this period, web billing tripled. This trend continued even as restrictions eased; From June to December 2020, web orders maintained an average growth rate of +60% compared to the same period in 2019. Today, online sales at Fnac account for more than 20% of the total sales volume. This increase is also reflected in the increase in the Click&Collect service and other collection services, which experienced a growth of +50% in the last half of 2020.
It is also worth noting that in the last year Fnac's omnichannel partners have increased by +53% %. fnac We did? Entertainment overlapped with culture in the toughest months for consumers. The best reflection of this was the general increase in the purchase of books, both in digital and physical formats. According to Rakuten Kobo's 2020 Report, COVID-19 has skyrocketed digital reading by 64%. According to Fnac, April was the favorite month for digital reading, with a growth of +30% in relation to 2019 data. In addition, “at a general level, the extra reading time multiplied the consumption of personal improvement content and hobbies (+98% and +81% respectively)”. In geographical terms , the cities in Spain with the greatest increase in this type of reading were (in order): Seville (+74%), Bilbao (+70%) and Madrid (+65%). In terms of time, Sunday and 9 p.m. were the favorite times for Spaniards to delve into reading. As for the physical format, it continued to be the leader and also experienced exponential growth.
Our online channels in both Spain and Portugal recorded very strong sales growth, almost doubling the 2020 figure , and Click&Collect, one of our most demanded omnichannel flows, has experienced an order Phone Number List growth of +50% in the second half of the year. of the year". How do we buy? According to Fnac data, the pandemic has driven more digital and omnichannel consumption . During the confinement period (March 14 to May 15), Fnac.es registered an increase of 60% in its online database . Furthermore, in this period, web billing tripled. This trend continued even as restrictions eased; From June to December 2020, web orders maintained an average growth rate of +60% compared to the same period in 2019. Today, online sales at Fnac account for more than 20% of the total sales volume. This increase is also reflected in the increase in the Click&Collect service and other collection services, which experienced a growth of +50% in the last half of 2020.
It is also worth noting that in the last year Fnac's omnichannel partners have increased by +53% %. fnac We did? Entertainment overlapped with culture in the toughest months for consumers. The best reflection of this was the general increase in the purchase of books, both in digital and physical formats. According to Rakuten Kobo's 2020 Report, COVID-19 has skyrocketed digital reading by 64%. According to Fnac, April was the favorite month for digital reading, with a growth of +30% in relation to 2019 data. In addition, “at a general level, the extra reading time multiplied the consumption of personal improvement content and hobbies (+98% and +81% respectively)”. In geographical terms , the cities in Spain with the greatest increase in this type of reading were (in order): Seville (+74%), Bilbao (+70%) and Madrid (+65%). In terms of time, Sunday and 9 p.m. were the favorite times for Spaniards to delve into reading. As for the physical format, it continued to be the leader and also experienced exponential growth.